Redan — WordPress Website for a Window and Door Manufacturer

Situation, goals and challenges

Redan manufactures PVC and aluminum windows and doors and needed a new website that would: - clearly present its full product range - highlight technical advantages (profiles, parameters, certifications) - feel visually consistent with the brand and appropriately professional - guide users more effectively toward contact or a quote request - improve visibility in Google and in AI-assistant responses

The previous site didn't reflect the quality of the products, was difficult to navigate, and failed to differentiate between window and door product lines.

Project goals: - build a modern WordPress website - develop a product catalog (windows, doors, accessories) - improve UX and shorten the path from landing on the site to submitting an inquiry - prepare the site for ongoing SEO work

Design challenges: - translating a large set of technical parameters into clear, scannable product cards - designing an information architecture that works for both B2C and B2B audiences - presenting technology, certifications, and product construction in an engaging way

Scope and delivered functionality

SOLV™ built the complete Redan website on WordPress — from information architecture through implementation and optimization.

Architecture and design - full UX/UI tailored to the window and door industry - a layout built around clarity, comparison, and product exploration - a light, minimalist design that emphasizes technical quality

Product catalog - products organized into windows, exterior doors, aluminum systems, and accessories - product cards featuring technical parameters (profile, thickness, thermal transmittance, glazing packages), applications and configuration options, photography and renders, and a "request a quote" CTA

Sections supporting sales - a portfolio of completed installations, organized by building type - production technology and process content - certifications and quality standards - educational content for individual customers

Results

The new Redan website strengthened both brand perception and sales performance.

Key benefits: - Better product presentation — window and door product cards are polished, clear, and understandable for both individual customers and trade partners - More inquiries — thanks to a simplified architecture and prominently placed forms - Stronger SEO visibility — the site ranks better for terms related to windows, doors, and the manufacturer's local market - Built for AI search — the content structure and FAQ content make it easier for language models to cite Redan's offering

Technology stack