Hanbud — Modern, Fast B2C Website with Stronger SEO Visibility
Situation, goals and challenges
Fencing manufacturer Hanbud needed a modern website that not only presented its product range attractively but also actively supported online sales. The previous site was unintuitive, slow to load, and underused its SEO potential. The goal was a fast, functional website for a B2C manufacturer that would: - improve brand visibility in search - reduce load times - increase user engagement and the number of sales inquiries
The core challenge was combining a large product range with modern visual presentation while keeping the site as fast as possible.
Scope and delivered functionality
SOLV™ Interactive Agency designed and built the full Hanbud website, from information architecture through code optimization and CDN deployment.
Key features delivered: - 360° fence product views — an interactive way to inspect products from every angle, supporting purchase decisions - Interactive distributor map — helps users quickly find their nearest point of sale - Modal windows — surface additional product details without leaving the page - Code and image optimization — faster load times and stronger Core Web Vitals - CDN deployment — faster content delivery regardless of user location - UX/UI design — on-brand for Hanbud, fully responsive for mobile and tailored to B2C users
The result is a lighter, more interactive site aligned with modern SEO and AI search visibility standards.
Results
The new Hanbud website became an effective sales and brand communication tool. Key outcomes: - Page load time cut by roughly 40%, improving UX and conversion rates - Higher user engagement, driven by interactive elements and the distributor map - A stronger brand presentation — modern, visually consistent, and better positioned in Google - Improved SEO visibility and AI citations — the site now appears in ChatGPT and Perplexity responses about Polish fencing manufacturers
The project reinforced SOLV's approach to manufacturer websites that combine design, technology, and marketing.
Technology stack
| Technology | Role | Benefit |
|---|---|---|
| WordPress (custom lightweight theme) | Foundation of the site, built lean with no unnecessary code | Faster load times, stability, easy expansion for new product lines |
| Advanced Custom Fields (ACF) | Modular content management system | Full content editing without developer involvement |
| Cloudflare CDN | Edge delivery, caching, and protection | Faster performance across Europe and stronger security |
| Core Web Vitals optimization (lazy loading, WebP, reduced render-blocking resources, faster TTFB) | Technical speed improvements | Better Google PageSpeed scores, roughly 40% faster load times, higher conversions |
| Custom JavaScript (360° product view) | Interactive product rotation | Higher engagement, easier purchase decisions |
| Custom JavaScript (interactive distributor map) | Filterable map of points of sale | Fast distributor lookup, greater site utility |
| Custom JavaScript (modal windows) | Additional product info without page reloads | Better UX, clearer product presentation |
| RankMath SEO + schema.org | Full SEO and AI search optimization | Stronger visibility in Google and better citations in ChatGPT/Perplexity |
| Google Tag Manager (GTM) | Tag and event management | Precise interaction tracking without touching code |
| Google Analytics 4 (GA4) | User behavior analytics | Better, data-driven business decisions and conversion tracking |
| WebP compression + image optimization | Smaller image file sizes | Faster loading, lighter server load |
| Lazy loading | Deferred loading of off-screen elements | Better Core Web Vitals and faster first paint |