Eticod — Interactive Website and B2B Label Catalog for a Label Printer

Situation, goals and challenges

Eticod is a printer of self-adhesive labels serving industries such as food and beverage, cosmetics, pharmaceuticals, and automotive. The company needed a modern website that would: - clearly present its broad portfolio of labels and print technologies - guide visitors from inspiration through to a qualified quote request - reinforce Eticod's quality, experience, and technical capability

The previous site underused expert content and case studies, offered limited ways to showcase products, and had a weak conversion path for B2B buyers.

Project goals: - build an interactive website with a full product catalog and use-case examples - make it easy to filter labels by industry, material, and finishing type - increase the volume of qualified B2B enquiries - improve Eticod's visibility in Google and in AI-powered answer engines

Key challenges: - combining brand storytelling — awards, past projects, behind-the-scenes video — with hard technical and product data in a single site - designing a catalog that "thinks like a salesperson," guiding each visitor to the right label type - keeping the site fast despite a large number of product and blog subpages

Scope and delivered functionality

Information architecture and UX - The offering is split into label types, industries, print technologies, and finishing options, so visitors can browse either by industry or by a specific technology. - The user journey is built for B2B: from inspiration (projects, photography, case studies) to a quote request and direct contact with sales. - Educational sections — a "print academy," eco-friendly solutions, and how-to guides — support SEO and thought leadership.

Label and product catalog - A label catalog filterable by: - industry (food and beverage, cosmetics, pharmaceutical, technical) - label type (product, technical, premium, shrink sleeve, multi-layer) - material (paper, film, structural materials, eco-friendly options) - Product cards featuring: - use-case descriptions - technical parameters - example projects - CTAs such as "suggest a solution for my industry" and "get a label quote"

Interactive and content elements - A "Projects" section with galleries and write-ups covering a wide range of client implementations - Featured educational content on label recycling, eco-friendly solutions, and file-preparation guides - Forms for label quotes, sample and swatch requests, and sign-up to an industry newsletter

Results

• Better-qualified B2B enquiries. A structured catalog and dedicated quote forms mean incoming requests now include industry, volume, label type, and material up front, cutting the back-and-forth needed to prepare a quote.
• Stronger expert positioning. Expanded content on print technology, label recycling, and eco-friendly solutions positions Eticod as an advisory partner rather than a pure manufacturer.
• Improved UX and conversion path. Visitors find the right label type, relevant industry projects, and contact options more quickly, whether they're in marketing, procurement, or a technical role.
• Better visibility in SEO and AI search. Content is structured to answer common questions directly — about label types, industry applications, print technologies, and how the ordering process works — making it easier for both search engines and AI assistants to surface and cite.

Technology stack