ERG — Corporate B2B Website for an Industrial Manufacturer

Situation, goals and challenges

ERG, a manufacturing company, needed a modern corporate website that clearly communicates who they are as a producer, what product lines they offer, and which industries they serve. The previous site felt outdated, was hard to expand, and didn't match how B2B buyers actually search for suppliers.

Project goals: - build a manufacturing-focused website with a strong B2B orientation - structure communication clearly: from the ERG group overview, through the product portfolio, to industry applications - prepare the site to capture RFQs and route inquiries to sales and technical teams - support multiple languages (at minimum Polish/English) for international clients - improve search visibility for queries related to manufacturers in the relevant industry

Challenges: - translating a complex manufacturing offer into a clear navigation structure - balancing marketing language with technical language across product/solution pages - keeping the site light and fast despite a large volume of content, imagery, and downloadable materials (spec sheets, PDFs) - designing a layout that builds corporate credibility without looking like a catalog from 2008

Scope and delivered functionality

Information architecture and B2B content - mapped ERG's offering onto a clear site structure: company/group overview, product segments, industries/applications, a client resource area, and corporate news - designed a user journey that moves from need ("industry/application") to product to inquiry - built content templates for manufacturer profiles, product line descriptions, and news updates (investments, certifications, trade shows, implementations)

Corporate website on WordPress - built on WordPress with a dedicated custom theme - a "Products / Solutions" module supporting product categorization, industry/application tagging, and attached PDFs, certificates, and specifications - an "Industries / Applications" module framed around customer needs rather than a flat product list - a "News / Media" section for press releases, investment updates, and partner information - contact forms routed to the right department (sales, technical, executive office)

Language versions and SEO - built the site to support multiple languages (e.g., PL/EN/DE depending on target markets) - optimized headings, URLs, and metadata for terms such as "[solution] manufacturer," "[solution] for the [X] industry," and "B2B supplier [solution] Poland/Europe" - implemented schema markup (Organization, WebSite, Breadcrumb, FAQ, Article) - optimized Core Web Vitals: load time, LCP, CLS

Performance and technical foundation - image compression with WebP support - caching and CSS/JS minification - CDN-ready infrastructure - a clear admin panel for the ERG marketing team - GA4 analytics tracking key page views, product card clicks, and form submissions

Results

• the new site clearly presents ERG as a manufacturer, with distinct segments, products, and applications
• B2B buyers can move faster from an industry/problem description to the right solution
• the path to contacting the right department is simpler, supporting more qualified inquiries
• the site is ready to expand into additional markets and languages
• ERG's search visibility improved for queries tied to manufacturers in its segment
• the ERG marketing team can independently expand content — newsroom, case studies, certifications — without developer involvement for every change

Technology stack