PPC campaigns
PPC campaigns
What is a PPC Campaign?
Precise advertising on Google
In addition to classic SEO – positioning in Google search, a high ranking in the results can be achieved with the help of paid Google AdWords campaigns. PPC or Pay Per Click campaigns are some of the most effective advertising campaigns on the Internet. Their main advantage is that they pay only when an ad is clicked on, and not, for example, when it is displayed. This allows you to effectively manage your budget and analyze the effects of the campaign.
AdWords campaigns allow you to precisely define your ad audience and their needs. This means that users searching specifically for your products or services are brought to the site. This significantly increases traffic to your website.
The positions that appear first in Google search results are the ones most often remembered by Internet users. The highest displaying pages come from AdWords campaigns. It is worth promoting your business.
Precision
PPC campaigns can be targeted by precise keywords to reach a specific target audience of searchers with specific phrases.
Cost control
A well-configured PPC campaign on Google allows for a quick return on investment. You only pay per click on your ad. We will make sure that the right potential customers click on it.
What are the benefits of
PPC advertising
(Pay Per Click)?
Action
Speed of action – results from PPC campaigns on Google ADS are immediate. We set a specific schedule and launch the campaign – and then we observe the number of clicks achieved.
Timeliness
Timeliness – campaigns can be tailored to temporary promotions, such as during holiday periods. Schedules can be created to suit the needs of our business.
Measurability
Measurability – Google’s analytical tools allow you to analyze your campaigns in detail and draw relevant conclusions. This is useful knowledge for future promotional activities.
Conversion gain
Incremental conversions – targeting specific audiences interested in our business is a much better chance to increase sales.
Steps to create
PPC campaign On Google?
PPC campaigns for different businesses must be planned individually. We will design the right strategy for each client and implement it in a way that is appropriate to their business goals.
Also, check out Remarketing
Analysis
Identify customer needs and goals
Project pricing
Project pricing and creation of campaigns and schedules
Finalizing the contract
Signing the contract
PPC campaign
Implementation of PPC campaigns
Interpretation of the campaign
Campaign effectiveness analysis and reportinge
Selected clients
Realizations
If you have any questions, feel free to call or write to us.
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What is PPC advertising in Google Ads:
PPC campaign (pay-per-click) – is a form of advertising campaignwhich is based on paid purchase of places in created systems (usually provided by search engines or large directories). After typing the selected word, the search engine returns to the user search results in the form of a list of sites and a list of ads that match the typed phrase.
The main goal of any ad on Google is to encourage the viewer to click on the ad and thus go to your site. However, it is also true that the best ads generate a high conversion rate of an interested party into a customer (i.e., taking advantage of the offer that the ad urged or that is on your site). However, the easiest factor to measure the effectiveness of your ad is certainly the number of clicks (CTR).
With pay-per-click campaigns on search engines and directories, measuring this ratio is extremely easy – it basically happens automatically. For example, Google runs two such programs AdWords and AdSense. This gives you the opportunity to create a campaign for which you can assign many different ad copies and thus check which is the most effective. The best texts can then be transferred to another campaign and, for example, tested further.
