Content marketing
Content marketing
What is valuable Content marketing?
Use content to attract your customer’s attention
Even the most advanced and modern website will not be interesting to the user without content. One of the basic pillars of today’s marketing is engaging, interesting, and at the same time authentic and valuable content. When creating it, you should remember about positioning in search results, and at the same time, you should pay attention to the value that the content gives to the recipient. Thanks to well-selected and designed content, we are able to reach an even larger audience and gain new customers. This is what content marketing is.
Engagement
The content should evoke a certain reaction from the recipient. A good content marketing strategy has the power to encourage readers to interact with our website. Whether it’s signing up for a newsletter or buying a product – interesting content will certainly translate into the recipient’s attitude towards our business.
Diversity
The content can be tailored to the nature of your business and cover various aspects of it. They can be guides, but they can also inspire. It is worth focusing on different types of content tailored to the audience.
Image
Articles and blog entries on topics related to your business create the image of an expert, which increases trust among target groups. By publishing engaging content that can help the recipient in some way, you arouse his sympathy.
SEO positioning
Creating good content for website positioning must combine the use of keywords and naturalness. Nobody likes reading texts that sound like they were written by a robot. We will create content marketing strategies especially for you.
Discuss your idea with us.
What are the benefits of the strategy? Content marketing
Value
Value – appropriate and high-quality content will “enliven” your website and influence its value for the recipient. Everyone who visits it will be able to learn something.
Authenticity
Authenticity – a very desirable feature in marketing. Your audience wants to get to know your brand better, so give them the opportunity. When your customer can identify with you, they will be more likely to use your products or services.
Creativity
Creativity – content marketing is a broad concept that covers many types of content and is one of the elements of a marketing strategy. They can be freely combined to achieve an interesting, eye-catching effect.
Professionalism
Professionalism – industry and specialist texts posted on the company blog will be the showcase of your business.
Content creation stages content marketing
An individual approach to each client will allow us to plan content adequate to his business style and key goals.
Goals
An individual approach to each client will allow us to plan valuable content adequate to his business style and key goals.
Pricing
Preliminary project estimation and signing of the contract.
Content creation
Creating content and making corrections
Content finalization
Sending ready-made content to the client or implementing it on the website
Selected clients
Realizations
If you have any questions, feel free to call or write to us.
Builder
An interactive inquiry builder is the best way to prepare a comprehensive offer. Completion time: 1-3 minutes.
SIMPLE FORM
Don’t have much time and need a quick response from us? This is the way for you. It takes up to 30 seconds to fill out.
What is effective content marketing? content marketing:
Every day, consumers are exposed to a very large number of advertising messages. The effectiveness of traditional advertising is declining, so marketers are looking for new ways to reach customers. Content marketing, also known as content marketing, has been gaining popularity for several years.
Last year, Onet’s VoD.pl website published the series “The Power of Women” led by Katarzyna Janowska, in which the journalist talked to famous women about their life experiences. This program was created in cooperation with the Vichy cosmetics brand, owned by L’Oreal Polska.
The brand name appeared on the board at the beginning and end of each episode. Importantly, the title of the program also referred to Vichy’s advertising activities, which the brand carried out last year under the slogan “Discover the source of your strength”. The viewers liked the series so much that it became a permanent part of the VoD.pl schedule.
This is one example of using content marketing activities well. It means creating and publishing content that will interest a precisely defined group of recipients. Unlike forms of activities based on classic advertising messages, content marketing is about building long-term relationships with the recipient. And also about his commitment.
Content marketing on the Internet may take the form of:
- articles
- materials
- video
- infographics
- guides
- reports
- reviews
- interviews
- webinars
The basic task of this content is to provide Internet users (recipients) with reliable and desired information related to a specific brand. Both the company and the reader (who is, after all, a potential customer) will benefit from these activities.
Content marketing is also related to the concept of viral marketing. These, in turn, are content marketing activities aimed at building brand awareness by persuading recipients to share information with their friends or family. They are often implemented through forums and social media such as Facebook, Twitter or YouTube, as well as using blogs.
Attractive content marketing content must meet many conditions in order to achieve the business goals set by the marketer. They should include:
- published regularly
- useful and make life easier
- reliable and authentic
- appropriate quality
- have a meaningful title
- contain video, graphics or interactive elements
It is worth emphasizing that the visual attractiveness of content created for content marketing is very important. It is worth citing two examples here. The industry blog Kissmetrics reports that appropriate graphics in information increase the number of views by 94%. In turn, on Buffer we find information that users share materials with images 40 times more often. Therefore, it is worth doing a solid content audit on your website or online store and checking whether the Content implements the 6 above-mentioned points.
The task of good content marketing is also to create the basis for building the best possible content visibility in the Google search engine.
Content marketing is very popular nowadays. But it is not always effective
Due to the high expectations of recipients, creating content that would bring the results and conversions expected by marketers still poses a lot of problems for many companies. Data from the consulting company Demand Metric show that activities related to creating content around brands are already carried out by 90 percent. marketers.
According to the report published in September last year Beckon research shows that the content marketing market has recently grown by 300%. The same report shows that although almost every brand has already tried such activities, only 5 percent of these actions cause 90 percent. user engagement. The rest goes without much notice and effect. This means that although anyone can be a content creator on the website, only the combination of materials of appropriate quality and their effective distribution produces results that will satisfy the marketer.
Let's talk about your idea
