Remarketing
something more than ordinary advertising
Remarketing
something more than ordinary advertising
What is remarketing?
The concept of remarketing appears more and more often in the context of running campaigns and the opportunities offered by Google AdWords. A characteristic feature of remarketing is where ads are displayed. They appear in the advertising network of Google partners, i.e. on popular portals and websites such as: wp.pl, YouTube, interia.pl, OLX and many others. Statistically, as many as 92% of Polish Internet users see advertisements, because the Google partner network is the largest advertising network in Poland.
The form is also characteristic of remarketing – it is usually a so-called graphic advertisement. banner. Although there are also multimedia or video advertisements. Remarketing can also be carried out based on text advertising. However, it does not attract the recipient’s attention to the same extent as graphics.
Mechanism remarketing?
Remarketing gives you the opportunity to reach users who have previously visited your website and display the so-called smart ads. In short, ads that are displayed based on the viewed subpages/products/services and follow a potential customer, even if the customer has already left your website. Such retargeting gives great opportunities to reach potential buyers with both the current, new offer and individualized advertising.
In practice, a special code is placed on the website, thanks to which a “cookie” is placed in the Internet user’s browser and the person is added to the remarketing list. Being on such a list allows advertising banners to be displayed to a given user in a controlled manner.
Types remarketing
Static remarketing involves displaying advertising content to people who have visited your website. It is a great solution for owners of a small online store or online business.
In turn, dynamic remarketing displays ads to people who visited your website with specific services or products in mind. This form of remarketing is more advanced and requires the help of a programmer or web developer.
Flexibility
freedom to run effective campaigns
Accuracy
high probability of reaching users making purchases
Frequency
customers return several times a day, week, month
Reporting
a full overview of traffic and activity on your website
Remarketing is aimed at people who have already visited your website – that is, they are interested in your offer. By cooperating with our agency, you actually increase the chance of a potential customer returning and making sales. Get to know the details of our remarketing offer.
Stages of creation remarketing strategy
Needs and goals
Determining the client’s business needs and goals
Strategy
Creating a remarketing strategy tailored to the client’s individual needs, initial campaign design
Pricing
Project valuation and signing of the contract
Actions
Strategy implementation, campaign implementation
Analysis
Analysis of the effectiveness of the remarketing campaign and reporting
Selected clients
Realizations
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